In the ’80s, Serengeti sunglasses were hot, known not only for their fashion-forward designs but their technologically advanced lenses. Our challenge was to relaunch this iconic fashion brand and restore it to its rightfully dope status.
Our “Chase the Light” campaign is a salute to all those who chase light to pursue their craft; consider it the unofficial sunglass brand of the creator; the designer, the artist, the photographer, the director, the adventurer, and the explorer. It’s a brand dedicated to the restless souls who live in the moment, and for it.