People think of San Diego Gas & Electric as a power company. And that’s pretty much it. What they don’t know is how dedicated SDG&E is to preventing wildfires. So much, it could be part of their name: San Diego Gas & Electric & Wildfire Safety. With a bold, graphic approach across TV, out-of-home, social, print, digital display, and a dedicated app, we grabbed attention and delivered crucial information to our customers. And they heard us. During the most challenging wildfire season in California history, we caused a 16% lift in customer sentiment that SDG&E helps them stay safe and well informed during wildfires.