The Newport Beach Film Festival asked us to let people know it was among the world’s best, and most difficult to get into. So we created a campaign called “See Who Made The Cut” and I co-wrote the film “Quota” with director Jillian Martin. It received “Ad of the Day,” and ADWEEK called it "a sci-fi mini-masterpiece.” Then they called it one of “The 25 Best Ads Of The Year.” Then Cannes put it on the shortlist for a Film Lion. The best part was that the campaign raised awareness of the festival 36% year over year, scoring 138 media hits in the first week.