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melissa webber
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KEEPING THE ROADSTER ALIVE WITH THE MX-5

Mazda kept the roadster alive when they made the first MX-5 Miata. To launch the new model, we let Miata drivers around the world tell the story. And when Derek Jenkins revealed the new model at the New York Auto Show with our line #longlivetheroadster, the critics went nuts. Not surprising.

   launch event
   poster / ooh
   ooh